The Simple Touchpoint That Could Be Costing You Thousands in Repeat Revenue
The Overlooked Touchpoint That Impacts Your Bottom Line
Every business owner knows that keeping a client is far cheaper than finding a new one. In fact, research shows that acquiring a new customer can cost five times more than retaining an existing one. Yet many businesses in construction, home services, and relationship-driven industries are losing thousands each year, not because of poor service, but because of one missed touchpoint: post-project appreciation.
When the job is done, too many companies move straight to the next client without nurturing the relationship. And that small gap is where loyalty, referrals, and repeat business slip away.
Why Appreciation Matters More Than Ever
In today’s competitive landscape, customer experience isn’t optional, it’s everything. Studies reveal that 70% of customers will switch brands if they feel unappreciated.
Think about it: Your client trusted you with their home, business, or project. When the dust settles, what you do or don’t do, afterward defines how they remember you.
No follow-up? You become just another contractor.
A thoughtful touchpoint? You become unforgettable.
This is where relationship marketing begins: showing genuine appreciation that drives both loyalty and referrals.
(For more insights, read “Building Trust Through Customer Appreciation.)
The Simple Touchpoint That Changes Everything
The touchpoint you may be missing is remarkably simple: a structured appreciation follow-up.
This could be as small as:
A handwritten thank-you card
A small automated gift sent within two weeks
A personalized “scan-to-review” QR code card that makes it easy for them to leave glowing feedback
A long-term nurture email campaign that checks in at 30, 60, and 90 days
When businesses build this into their process, the results are dramatic. Repeat bookings increase, referrals multiply, and the brand reputation skyrockets.
Automating the Touchpoint with Building Raving Fans
Here’s the good news: appreciation doesn’t have to be another task on your overflowing to-do list. At Building Raving Fans, we’ve created workflows that keep gratitude running on autopilot.
Raving Fans Reviews Platform: Get more 5-star reviews while capturing feedback at the perfect moment.
Automated Gifting & Appreciation Programs: Send personalized thank-you cards, gifts, and seasonal touches without lifting a finger.
Long-Term Nurture Email Campaigns: Stay top-of-mind with helpful, value-driven emails that extend beyond the job.
Scan-to-Review QR code Cards: Make it effortless for clients to leave a review with just one tap.
This system ensures that every client feels appreciated, without extra work for your team.
If you’ve ever worried that you’re leaving money on the table by not following up with clients, you’re not alone. A small shift in your process could transform the way people see your business.
Putting It All Together
Missing the appreciation touchpoint may be costing you thousands in repeat and referral revenue each year. But the solution is simple: make gratitude part of your system, not just a nice-to-have.
By leveraging automated appreciation, you not only strengthen client relationships but also create brand advocates who actively send new business your way.
(You can also explore our post on “How Client Appreciation Drives Repeat Business and Reduces Churn”.)
Ready to stop leaving revenue on the table?
Let’s design an appreciation system that runs on autopilot, helping you keep clients longer, generate referrals, and build a business full of raving fans.
👉 Schedule your free consultation with Building Raving Fans today.
