Resources to help you grow your small business by focusing on relationships and gratitude to create Customers for Life.
How to Build an “Own the Block” Marketing Strategy for Your Local Business
by: Clifton MuckenfussLearn how to build an Own the Block marketing strategy that turns happy customers into reviews, referrals, repeat business, and stronger neighborhood visibility.
own the block marketing strategylocal business marketing strategyneighborhood marketinglocal marketing strategyrelationship marketingcontractor marketinghome services marketingconstruction marketingneighborhood marketing strategylocal SEO strategycustomer retentioncustomer appreciationreferral marketing
Anniversary Gifting for Contractors: Turning a Forgotten Date Into a Referral Trigger
by: Clifton MuckenfussThe one-year project anniversary is a referral opportunity that almost every contractor forgets. Here's how to turn it into one automatically.
anniversary gifting for contractorsclient anniversary referral strategyproject milestone marketingautomated gifting and appreciation programscontractor referral triggerscustomer anniversary touchpointmilestone recognition referralsbuilding raving fansrelationship marketing milestonesone year client anniversaryhome service business referralsclient retention gifting
Review Velocity: Why How Fast You Ask Matters as Much as How You Ask
by: Clifton MuckenfussGetting reviews fast matters, and so does getting them consistently. Here's what review velocity means and why it affects your rankings.
review velocity local SEOhow fast to ask for reviewsGoogle review velocity ranking factorreview request timingconsistent review generationRaving Fans Reviews platformcontractor review strategylocal search ranking reviewsbuilding raving fansautomated review request system
The 90-Day Client Silence Problem: What Happens When Contractors Go Quiet
by: Clifton MuckenfussGoing quiet after a project costs more than you think. Here's what happens at the 90-day mark and how to keep the relationship alive.
client silence problem contractors90-day customer retentionpost-project follow-up strategywhy clients forget contractorslong-term nurture email campaignscontractor client relationship maintenancebuilding raving fansre-engage past clientsrelationship marketing timing
