Resources to help you grow your small business by focusing on relationships and gratitude to create Customers for Life.
5 Ways to Turn a Completed Home Project Into More Neighborhood Business
by: Clifton MuckenfussDiscover 5 ways contractors and home-service businesses can turn completed projects into reviews, referrals, repeat customers, and more business from nearby neighborhoods.
completed home project marketingcontractor marketingneighborhood marketingneighborhood marketing strategylocal business marketinghome service marketingcontractor referralsneighborhood referralscustomer referralsrelationship marketingcustomer appreciationcustomer retentioncustomer reviews
The Silent Turnover Problem: How Appreciation Keeps Crews On the Job
by: Clifton MuckenfussGood crews rarely quit loudly; they disengage quietly first. Here's how consistent appreciation keeps skilled techs on the job. (131 characters)
silent turnover contractorsemployee appreciation retentioncrew retention home service businesshow to keep employees from quittingautomated appreciation programscontractor employee engagementbuilding raving fansrelationship marketing for employees
Q4 Planning: Building Your Client Appreciation Calendar for October–December
by: Clifton MuckenfussDon't wait until December to say thank you. Here's how to build a Q4 client appreciation calendar that actually runs month by month.
Q4 client appreciation calendar.holiday appreciation for contractorsfall gifting strategyOctober holiday giftingclient appreciation planningautomated gifting and appreciation programsholiday review generationbuilding raving fansrelationship marketing calendar
The Fall Rush Playbook: Turning Your Busiest Season Into Referral Season
by: Clifton MuckenfussYour fall rush creates dozens of happy customers who never become referrals. Here's the system contractors use to fix that before slow season hits.
contractor referral systemfall rush marketing for contractorscustomer appreciation program for contractorshow to get more contractor referralscontractor review generationword of mouth marketing for contractorscustomer retention for home service businesseshandwritten thank you cards for contractors
