From Crickets to Contracts: 5 Reactivation Campaigns That Drive Revenue in Slow Seasons

Experiencing a quiet season? That lag in business doesn’t have to mean empty schedules. Instead, with smart reactivation campaigns, you can turn dormant contacts into paying clients and revitalize revenue even in slow months.

Here’s how to bring back past clients with five proven campaigns, plus tools from Building Raving Fans to automate appreciation and engagement, plus internal links to spark inspiration.

Why Reactivation Matters in Service-Based Industries

You’ve already invested in acquiring a client, don’t lose that value when they go quiet. According to industry data, repeat customers spend up to 67% more than new ones and have a significantly higher lifetime value.

Yet, many businesses neglect reactivation: only about 18% prioritize customer re-engagement over acquisition. That’s a huge missed opportunity, especially when reactivation costs much less than new customer acquisition.

Campaign #1: “We Miss You” - The Personalized Check-In

A heartfelt, personalized message can work wonders. Send an email or handwritten note saying, “We miss working with you. How’s your home holding up?”

This simple gesture rekindles a connection and opens the door to new business opportunities.

• Keep tone warm, use the client’s name.

• If deadlines, seasons, or nearby work are relevant, reference that.

• Follow up with a phone call if unopened after a few days.

For added warmth, use Building Raving Fans’ automated gifting programs to pair your message with a small token of appreciation. It feels human, not robotic.

Campaign #2: Value-First Tips & Seasonal Maintenance

Seasonal follow-ups add value, not pressure. Offer timely tips inspired by your expertise:

• For HVAC pros: “Now’s a great time to prep your system, nothing fancy, but your clients will appreciate it.”

• For remodelers: send a simple checklist: “5 Things to Check Before Winter Roofing Starts.”

Use long-term nurture email campaigns to schedule these value-driven check-ins, keeping your brand top of mind.

Campaign #3: Exclusive Offer Just for Past Clients

A limited-time incentive rekindles interest without undermining pricing.

Offer something like:

• A spring maintenance discount if booked by the end of the month

• A free add-on with their next service

“This exclusive loyalty offer” acknowledges them as valued clients.

Pair this with QR Scan-to-Review cards, deliver value, AND encourage a review in one go.

Campaign #4: Share Why They Rock: Client Spotlights

Ever thought of thanking your customers publicly? A photo spotlight on a completed job with a “Thank you, [Client Name]” caption creates pride and builds social proof.

This organic recognition reminds them you value the relationship and reinforces your expertise to prospects.

You can collect feedback via the Raving Fans Reviews platform before highlighting clients, making the process seamless.

Campaign #5: Win-Back + Review Combo

Combine reactivation with reputation building.

Structure:

1. Send a “We Miss You” message.

2. Include a QR Scan-to-Review card with a note, “Your feedback means a lot.”

3. When they leave a review, follow with a gifting gesture or spotlight.

This multi-step campaign re-engages clients and nurtures future referrals.

Bringing It All Together: Plan + Automate = Results

Campaign and what tools to use:

• We Miss You Check-In: Handwritten card or email, Automated Gifting

• Seasonal Tips: Nurture Email Campaigns

• Exclusive Offer: Email + QR Scan-to-Review card

• Client Spotlight: Raving Fans Reviews, Social share

• Win-Back + Review: Scan card + Gift/spotlight follow-up