3 Ways to Use Handwritten Cards to Revive Old Leads and Close More Jobs

In an age of emails and automation, receiving a handwritten card feels refreshingly personal especially for clients who’ve gone quiet. Using this old-school approach thoughtfully, you can re-engage old leads, spark conversations, and ultimately, close more jobs. Let’s explore how.

1. Personalize to Stand Out and Resonate

Your handwritten card shouldn’t just say, “Still interested?” It should reflect genuine attention.

• Include details from past conversations, like the project they were considering.

• Use their name and reference a project milestone or interest (e.g., “Hope your kitchen plan is coming together!”).

• Keep the tone friendly and helpful, not salesy.

Pro tip: With Building Raving Fans’ automated handwritten card programs, you can send thoughtful notes at scale, without losing that personal touch.

Need more creative ideas? Explore “How Surprise and Delight Tactics Improve Customer Experience.”

2. Combine Cards with Value and Follow-Up

Right after sending a card, follow up with value and simplicity:

• Include a helpful tip you didn’t share before.

• Add a Scan to Review QR code card prompting recipients to share interest or feedback via an easy scan.

This approach doesn’t push, it connects.

Pair it with your long-term nurture email campaigns to stay top-of-mind and gently guide leads back toward conversion.

3. Time Cards for Key Moments, Not Just One-Off Outreach

Timing is powerful. Use handwritten cards strategically during:

• Seasonal triggers (spring project talks, post-holiday prep, tax season reminders).

• Project anniversaries (“It’s been a year since your deck, how’s it holding up?”).

• Slow sales months, when cards can fill quiet periods with re-engagement.

Stack these touches with follow-up emails or calls.

Once the conversation reboots, ease into asking for reviews. Use Raving Fans Reviews platform to facilitate quick, frictionless feedback boosting both rapport and reputation.

Why Handwritten Cards Work for Revival

• Emotionally impactful: They feel thoughtful, not mass-produced.

• Unexpected in digital overload: A handwritten note breaks through the noise.

• Drives re-engagement: It opens the door to a fresh conversation.

• Supports referrals and reviews: Personal touches lead to goodwill and word-of-mouth.

One contractor’s sequence; handwritten card, call follow-up, thank-you email with review link lifted reactivation rates by 35%. That’s the power of turning silence into service.