Why December Gifting Outperforms Every Other Month

1. Clients Are More Receptive to Appreciation in December

Psychology and consumer behavior research consistently show that people are more emotionally responsive during the holidays. Studies indicate:

• Consumers are 31% more likely to positively remember a brand interaction in December.

• Emotional marketing (including appreciation-driven messaging) increases retention by up to 44%.

• People experience higher levels of gratitude, nostalgia, and connection making gestures feel significantly more meaningful.

This means your gifting goes further, lasts longer, and leaves a deeper impression when delivered in December.

2. December Is the Last and Best Chance to Boost Year-End Retention

For many service-based businesses, December is the month where clients evaluate:

• Who they’ll continue working with next year

• Who they trust

• Who they feel loyal to

• Which partners delivered the best experience

A simple gift like a charcuterie board, personalized appreciation package, or branded gift experience can instantly move you to the top of that list.

This is especially powerful when combined with a gift strategy that triggers positive emotions before renewal conversations or before Q1 opportunities.

3. Gifting Strengthens Referral Momentum Going Into Q1

Referral spikes often happen at two key moments:

• When a client receives unexpected value

• When a client feels uniquely appreciated

December gifting checks both boxes. With Building Raving Fans’ Scan-to-Review QR code cards and strategic follow-up touchpoints, your December gifting can transform into:

• Fresh Google reviews (increasing ranking in January)

• Word-of-mouth referrals inside holiday gatherings

• More repeat business and warm introductions at the start of the year

4. Holiday Timing Makes Your Brand Stand Out

Your competitors are busy launching promotions.

But few of them invest in thoughtful, high-quality appreciation programs.

That gives you a powerful advantage.

A strategic December gift is:

• Unexpected

• Personal

• Memorable

• Differentiating

• Shareworthy

This is exactly what creates “raving fans”: loyal clients who talk about you, refer you, and trust you for years.

To dive deeper into the psychology behind this, read Holiday Marketing vs. Holiday Gratitude: Which One Wins Loyalty?.

5. Automated Gifting Saves Time During the Busiest Season

December is hectic.

But your gifting doesn’t have to be.

With the Automated Gifting & Appreciation Program from Building Raving Fans, you can:

• Choose your gift once

• Personalize your message

• Add your client list

• Schedule delivery

• We handle all packaging, shipping, and logistics

This means your clients receive a premium, heartfelt experience without you lifting a finger.

And because the system integrates with CRMs, gifting can also be automated:

• After a project wraps

• After renewal

• During anniversaries

• After referrals

• During holidays

It’s the perfect blend of personalization and automation.

Why December Gifts Create the Highest ROI

✔ Builds trust before January buying decisions

✔ Increases the lifetime value of every client

✔ Improves referral flow leading into Q1

✔ Generates 5-star Google reviews using Tap-to-Review cards

✔ Strengthens loyalty at the exact moment clients are in an appreciative emotional state

✔ Sets you apart as a relationship-first business

If you’ve been waiting to prioritize retention or appreciation, December is the #1 time to do it.

How Building Raving Fans Maximizes December Gifting ROI

✨ Automated Gifting & Holiday Appreciation Programs

Your gifts are personalized, beautifully packaged, and delivered on schedule without operational headaches.

✨ Raving Fans Reviews Platform

Turn December joy into January SEO.

Our platform makes it effortless for clients to leave 5-star reviews (and avoid negative ones).

✨ Long-Term Nurture Email Campaigns

Stay top-of-mind year-round with intelligent, gratitude-centered messaging that builds trust and repeat business.

✨ Scan-to-Review QR code Cards

Add these cards to gifts or holiday mailers to generate instant digital reviews no complicated links required.

If you want your clients to feel truly valued this holiday season, now is the time to plan your December gifting strategy. A little gratitude now can fuel a full year of loyalty and growth.

December Is Your Moment to Stand Out

Clients are bombarded with sales, promotions, and year-end messages but appreciation is rare.

When you invest in automated client gifting in December, you’re not just sending a package. You’re strengthening relationships. You’re building trust. You’re creating future referrals. And you’re setting your business up for one of its strongest years yet.

Ready to create unforgettable client experiences this December?

👉 Schedule your free strategy call with Building Raving Fans and discover how automated gifting, review generation, and long-term nurturing can help you build loyal, referral-generating relationships all year long.