If writing holiday messages feels intimidating, you’re not alone. Many business owners know they should reach out to clients during the holiday season but finding the right words? That’s where things get stuck. The good news: expressing gratitude doesn’t require poetic writing skills. What matters most is consistency, authenticity, and timing especially during the season when customers are already expecting appreciation.

In this guide, you’ll get 10 done-for-you holiday messages designed specifically for relationship-based industries like construction, real estate, home services, insurance, mortgage, and other service-driven businesses.

We’ll also share how automation tools like Raving Fans Reviews, long-term nurture email campaigns, and automated gifting programs can make your seasonal appreciation effortless all year long.

Why Holiday Client Appreciation Matters More Than You Think

The holidays are one of the easiest (and highest-ROI) moments to build deeper relationships with clients. Studies consistently show:

• 81% of customers say they’re more likely to remain loyal to a business that shows appreciation.

• 48% say a simple thank-you message influences their likelihood to refer friends and family.

• Companies that nurture relationships year-round generate up to 3X more repeat purchases.

Sending a thoughtful message can be the difference between a one-time customer and a raving fan who buys again, leaves reviews, and sends referrals your way.

For more ideas on strengthening loyalty, check out BRF’s blog “Holiday Marketing vs. Holiday Gratitude: Which One Wins Loyalty?” on the Building Raving Fans site.

10 Done-for-You Holiday Messages You Can Copy & Paste

Use these as emails, handwritten notes, text messages, social captions, or inside your holiday gifting campaigns.

1. The Simple & Genuine “Thank You”

"Wishing you and your family a wonderful holiday season! Thank you for trusting us this year. Serving you has been our privilege, and we look forward to creating more great experiences with you in the new year!"

Perfect for: Any client, any industry.

2. The Appreciation + Relationship Builder

"Happy Holidays! We’re grateful not just for your business, but for the relationship we’ve built. Thank you for choosing us your support makes our work meaningful."

3. The Referral-Friendly Message

"Warm holiday wishes! We appreciate the trust you’ve placed in us. If there’s ever anyone you know who might need our services, it would be our honor to take care of them too. Cheers to a great year ahead!"

Soft, natural, and non-salesy.

4. The Personal Touch Note

"From our team to your home Happy Holidays! We’re thankful for customers like you who make what we do so rewarding. If you need anything at all, we’re just a message away."

Great for: Handwritten notes attached to gifts.

5. The Gratitude + Review Encouragement

"Thank you for being a valued customer this year. If you’ve enjoyed your experience with us, we’d be grateful if you shared your thoughts. Happy Holidays, and here’s to a fantastic year ahead!"

Pair with: Scan-to-Review QR Code Cards from Building Raving Fans.

6. The New-Year-Focused Message

"As the year comes to a close, we want to express heartfelt thanks for choosing our team. Wishing you a joyful holiday season and a prosperous new year!"

7. The “We’re Here for You” Holiday Message

"Happy Holidays! We appreciate your business and want you to know we’re always here to support you this season and every season."

Pair with: Customer service follow-up or seasonal check-ins.

8. The Holiday Gratitude for Long-Term Clients

"This season reminds us how grateful we are for clients like you. Thank you for your continued trust. Wishing you peace, joy, and an amazing year ahead."

Use for: VIP clients, long-term customers, repeat buyers.

9. The Holiday Message for New Clients

"Warm holiday wishes! We’re grateful to have worked with you this year and excited for what we’ll build together in the new year."

Perfect for: New leads, new projects completed in the last 90–180 days.

10. The Appreciation + Loyalty Boost

"Thank you for being part of our community. Your support inspires us every day. Wishing you a joyful holiday season and a new year filled with success and happiness!"

Use with: Automated gifting or appreciation programs.

How to Automate Your Holiday Appreciation (Without Doing It Manually)

Sending client appreciation messages doesn’t have to take hours or even minutes. With the right tools, you can automate the entire process:

✔ Automated Gifting & Appreciation Programs

Pre-schedule holiday gifts with personalized notes.

✔ Long-Term Nurture Email Campaigns

Stay top of mind 365 days a year not just during the holidays.

✔ Raving Fans Reviews Platform

Boost your 5-star reviews automatically by prompting clients at the perfect moment.

✔ Scan-to-Review QR Code Cards

Make it incredibly easy for clients to leave feedback in seconds.

For more insights, visit the BRF blog “Building Trust Through Customer Appreciation.”

Want to make client appreciation effortless? Building Raving Fans helps you automate holiday gifting, reviews, and long-term nurture so you stay memorable all year.

Ready to turn simple holiday messages into year-round loyalty, referrals, and repeat business?

👉 Book a free Client Experience Strategy Call with Building Raving Fans today.

Let’s help you create customers who stay longer, buy more, and tell others about you.